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Effective approaches included:
Recently, a company director lamented that his social media marketing was costing thousands of riyals with minimal return. After examining his strategy, I identified numerous serious mistakes that are extremely typical among Saudi businesses.
A few months ago, a shop network invested over 200,000 SAR in traditional marketing with disappointing results. After moving just 30% of that budget to mobile marketing, they saw a 328% growth in store visits.
Last quarter, a merchant complained that their electronic messaging efforts were producing poor results with visibility below 8%. After implementing the approaches I'm about to share, their visibility jumped to 37% and conversion grew by 218%.
Key considerations included:
With extensive testing for a clothing brand, we discovered that communications received between 9-11 PM dramatically surpassed those sent during typical business hours, generating 152% better readership.
I'm running a small business gathering seo companies comparison In riyadh Riyadh next month where we'll be discussing more about finding and working with marketing partners. If you're struggling with this too, drop me a message - always happy to share experiences over some good Saudi coffee!
If you're creating or redesigning a website for the Saudi market, I urge hiring designers who genuinely comprehend the complexities of Arabic user experience rather than merely adapting Western interfaces.
For a banking client, we developed a information campaign about household money management that featured halal investment concepts. This material surpassed their earlier standard money guidance by 417% in connection.
Confirm that directional icons (such as arrows) orient in the right direction for RTL designs
Clearly indicate which language should be used in each input field
Automatically change keyboard language based on field requirements
Locate input descriptions to the right-hand side of their corresponding inputs
Verify that validation messages appear in the same language as the required input
When evaluating online marketing options, don't be afraid to ask challenging questions. I've learned to directly ask: "Can I speak to your most challenging client?" The responses to this question tell you THE COMPLETE STORY about an agency's integrity.
As someone who has developed over 30 Arabic websites in the past five years, I can confirm that applying Western UX principles to Arabic interfaces fails miserably. The distinctive elements of Arabic text and Saudi user preferences require a completely different approach.
Prevent condensed Arabic fonts that diminish the unique letter forms
Redesigned the form flow to align with right-to-left thinking processes
Built a bilingual input mechanism with intelligent language changing
Optimized smartphone usability for thumb-based Arabic input
During a marketing workshop in Khobar last month, I was astonished when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a college student running campaigns from his bedroom! No judgment on entrepreneurial students, but professional certification and training matter enormously in this field.
Incorporated a custom Arabic font that maintained legibility at various sizes
Team members with professional digital marketing credentials
Focused departments (not one person doing everything)
Proper project management systems
Experience with Saudi rules and legal requirements
Listen, I've been through the challenging experience of hiring the incorrect marketing agency TWICE before finally finding one that delivered results. Take my word, it's a blunder you don't want to make when growing your brand in Saudi Arabia's challenging market.
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